The Significance Of Postcard Design
After the account has been lost by a competitor, you've been hired to design a postcard. So you can secure a long-term arrangement with your customer, you need to shine, but you're not sure what you will need to do to knock their socks off. You don't need to go too far and risk alienating your customers, although you don't need to look like the guy that they dumped. Here are, if you're not hired to revamp brand identity but instead to just make print advertising effective.
My best idea always comes up front , as yours should - give them access to some"Special Report" which shows them what the most frequent pitfalls are when designing and planning a new marketing your business with print effort or strategy; matters such as sales copy, colors, fonts etc.. Then of course, show them how your company can AND WILL solve that issue for them.
Let's say that you want to send out a mailing to a new mailing list which you have acquired. We'll say that you are marketing a service to law firms. You want to provide clerical and personnel support. You have gotten quotes from a printing company and it's pretty pricey. So you cut costs wherever possible, including using uncoated paper and a very light weight of find paper. You jettison special designs and go for a bare-bones mailing.
Expands Your Marketing Reach. The savings which you can get from discount promotions lets you publish more marketing materials. In this case, your advertising message could be conveyed to more people belonging to your intended audience.
Examine the pricing system. You will learn about online printers that offer relatively low price. However, you may find out that they only offer a few services. You may also find one that offers a higher price, but has all the services you need.
Do you have a good channel mix? Consider your channel mix not only by resources but also by price. How much time does it take to create an email campaign versus a postcard mailing. You want to avoid putting all your eggs in 1 basket which is a mistake. Imagine if you were marketing on a social networking and they banned marketing.
Get product samples when possible. Check the web site of the business you are currently thinking about and ask for a sample. It should be difficult to get a sample. Then go on with the next, if the company fails to give you product samples. The product samples should be delivered to you in no time.